Discover the Heart of Field Nine
At Field Nine, we are driven by a passion for empowering mission-driven organizations. Our commitment to innovation and collaboration shapes everything we do.
Founding Story
Innovation with intention
We started Field Nine with a simple goal: to create the tools we wish existed when working inside newsrooms, nonprofits, and purpose-driven startups. Today, we’re building ventures that solve real challenges for teams that care deeply about their work — and their impact.
Our Values
Strategy-first
We never start with assumptions — we start with the audience.
Design-driven
Mission-aligned
We partner with clients who lead with purpose.
Built to Scale
Everything we build is designed to evolve with our users.
our leadership
Adriana Lacy
Founder and CEO, Field Nine Group
Adriana Lacy is a digital strategist, journalist, and founder building the future of media, technology, and storytelling through Field Nine Group, a parent company uniting ventures across consulting, design, influencer strategy, and analytics.
With a career that spans roles at The New York Times, Los Angeles Times, and Axios, Adriana brings deep expertise in audience growth, digital transformation, and newsroom innovation.
A Forbes 30 Under 30 honoree and creator of the Journalism Mentors initiative, Adriana has long championed equity, creativity, and access in journalism. She has also served as an adjunct professor at USC Annenberg, Brandeis University, and Boston University, teaching the next generation of media leaders.
Through Field Nine, Adriana oversees a growing portfolio of companies including Adriana Lacy Consulting, Influencer Journalism, Channel Nine Studio, Social Chime, and InsightFlow Analytics — each designed to help mission-driven organizations better engage their audiences, tell meaningful stories, and scale their impact.
Whether through strategic consulting, branded content, or technology platforms, her work sits at the intersection of creativity, systems thinking, and social good.
Our Approach
A shared ecosystem, built to deliver.
Each of our ventures serves a specific need — from analytics to storytelling — but they’re designed to work together. This ecosystem allows our clients to move faster, make smarter decisions, and stay focused on what matters most.
